Building a more private web: A path towards making third party cookies obsolete

栏目: IT技术 · 发布时间: 4年前

In August, we announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on the web. Our goal for this open source initiative is to make the web more private and secure for users, while also supporting publishers. Today, we’d like to give you an update on our plans and ask for your help in increasing the privacy of web browsing.


After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete. Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome. Our intention is to do this within two years. But we cannot get there alone, and that’s why we need the ecosystem to engage on these proposals. We plan to start the first origin trials by the end of this year, starting with conversion measurement and following with personalization.

Users are demanding greater privacy--including transparency, choice and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands. Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem. By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control. We believe that we as a community can, and must, do better.

Fortunately, we have received positive feedback in forums like the W3C that the mechanisms underlying the Privacy Sandbox represent key use-cases and go in the right direction. This feedback, and related proposals from other standards participants, gives us confidence that solutions in this space can work. And our experience working with the standards community to create alternatives and phase out Flash andNPAPI has proven that we can come together to solve complex challenges.

We’ll also continue our work to make current web technologies more secure and private. As we previously announced, Chrome will limit insecure cross-site tracking starting in February, by treating cookies that don’t include a SameSite label as first-party only, and require cookies labeled for third-party use to be accessed over HTTPS. This will make third-party cookies more secure and give users more precise browser cookie controls. At the same time, we’re developing techniques to detect and mitigate covert tracking and workarounds by launching new anti-fingerprinting measures to discourage these kinds of deceptive and intrusive techniques, and we hope to launch these measures later this year.

We are working actively across the ecosystem so that browsers, publishers, developers, and advertisers have the opportunity to experiment with these new mechanisms, test whether they work well in various situations, and develop supporting implementations, including ad selection and measurement, denial of service (DoS) prevention, anti-spam/fraud, and federated authentication.

We are looking to build a more trustworthy and sustainable web together, and to do that we need your continued engagement. We encourage you to give feedback on the web standards community proposals via GitHub and make sure they address your needs. And if they don’t, file issues through GitHub or email the W3C group. If you rely on the web for your business, please ensure your technology vendors engage in this process and share your feedback with the trade groups that represent your interests.

We will continue to keep everyone posted on the progress of efforts to increase the privacy of web browsing.

























以上就是本文的全部内容,希望对大家的学习有所帮助,也希望大家多多支持 码农网

查看所有标签

猜你喜欢:

本站部分资源来源于网络,本站转载出于传递更多信息之目的,版权归原作者或者来源机构所有,如转载稿涉及版权问题,请联系我们

风云Flash ActionScript高级编程艺术

风云Flash ActionScript高级编程艺术

赵英杰 / 第1版 (2006年7月1日) / 2006-7 / 45.00元

本书从基本的Actionscript语言概念开始介绍,配以实际的程序实例并穿插生动的图示说明,深入浅出地讲解Flash ActionScript程序的运用逻辑与概念,让读者从实例中学习进而融会贯通。同时,本书也说明面向对象程序设计(00P)的语法及常用类别实例,提升读者制作F1ash作品的造诣和能力。全书共分为10章,精彩实例包括以三角函数制作的抽奖轮盘,FlashLite手机版孔明棋游戏,Bit......一起来看看 《风云Flash ActionScript高级编程艺术》 这本书的介绍吧!

JS 压缩/解压工具
JS 压缩/解压工具

在线压缩/解压 JS 代码

HTML 编码/解码
HTML 编码/解码

HTML 编码/解码

Base64 编码/解码
Base64 编码/解码

Base64 编码/解码