John Gilmore: History of Cygnus's Growth

Tyler Adams <<a href="https://minnie.tuhs.org/cgi-bin/mailman/listinfo/tuhs">coppero1237 at gmail.com</a>> wrote:
><i> > Is it because adding
</i>><i> > a backend to gcc was free, C was already well known, and C was sufficiently
</i>><i> > performant?
</i>
<a href="https://minnie.tuhs.org/cgi-bin/mailman/listinfo/tuhs">arnold at skeeve.com</a> wrote:
><i> Cygnus Solutions (Hi John!) had a lot to do with this. They specialized
</i>><i> in porting GCC to different processors used in embedded systems and
</i>><i> provided support.
</i>
First things first.  When figuring out what happened and what became
popular, it's important to look at where money was flowing.  Economics
will tell you things about systems that you can't learn any other way.

Second, until the embedded market included 32-bit processors, gcc was
unknown in it.  32-bit was way less than 1% of the embedded market; only
in multi-thousand dollar things like laser printers (Adobe/Apple
LaserWriter) and network switches (3Com/Cisco/etc).  Cygnus ended up
with lots of those companies as support customers, because they were
sick of porting their code through a different compiler for each new
generation of hardware platforms.  But we had zero visibility into the
vast majority of the embedded market.  We went there because even our
tiny niche of it was huge, many times the size of the market for native
compilers, and with much more diversity of customers.

Early on, GCC had the slight advantage that because it was free (as in
both beer and speech) and had an email community of maintainers, many
people had started ports to different architectures.  Only a few of
those were production-quality, but they each offered at least a starting
point, and attracted interested users who might pay us to make them
real.

Cygnus was able to deliver production compilers for each new
architecture for significantly less than the other companies building
compilers for embedded systems.  I think that had more to do with our
pricing strategy than the actual cost of modifying the compiler.  Our
main competitors were half a dozen small, fat, lazy companies who
charged $10,000 PER SEAT for cross-compilers and charged the chipmaker
$1,000,000 and frequently more, to do a port to their latest chip.
Cygnus charged chipmakers $500K for a brand new architecture, and $0 per
seat, which caused us to eat our competitors' lunch over our first 3 to
5 years.  Then we hired someone who knew more about pricing, and raised
our own port price to a larger fraction of what the market would bear,
to get better margins while still winning deals.

We built the first 64-bit ports of GCC and the tools, for the SPARC when
SPARC-64 was still secret, and later for other architectures.  (Sun's
hardware diagnostics group funded our work.  They needed to be able to
compile their chip and system tests, a full year before Sun's compiler
group could deliver 64-bit compilers for customers.)

A lot of what got done to make GCC a standard, production worthy
compiler had little to do with the code generation.  For example, many
customers really wanted cross-compilers hosted on DOS and Windows, as
well as on various UNIX machines, so we ended up hiring the genius who
created djgpp, DJ Delorie, and making THAT into a commercial quality
supported product.  (We also hired the guy who made GCC run in the old
MacOS development environment (Stan Shebs) and one of the senior
developers and distributors for free Amiga applications (Fred Fish).)
We had to vastly improve the testing infrastructure for the compiler and
tools.  We designed and built DejaGnu (Rob Savoye's work), and with each
bug report, we added to a growingly serious free C and C++ compiler test
suite.  We automated enough of our build process that we could compare
the code produced by different host systems for the same target
platform.  (The "reproducible builds" teams are now trying to do that
for the whole Linux distribution code base.)  DejaGnu actually ran our
test suite on multiple target platforms with different target
architectures, downloading the binaries over serial ports and jumping to
them, and compared the tests' output so we could fix any discrepancies
that were target-dependent.  We hired full-time writers (initially
Roland Pesch, who had been a serious programmer earlier in life) to
write real manuals and other documentation.  We wrote an email-based bug
tracking system (PRMS), and the first working over-the-Internet version
control system (remote cvs).  Our customers all used different object
file formats, so we wrote new code for format independence (the BFD
library) in the assembler, linker, size, nm and ar and other tools
(e.g. we created objdump and objcopy).  Ultimately Steve Chamberlain
wrote us and GNU a brand-new linker which had the flexibility needed for
building embedded system binaries and putting code and data wherever the
hardware needed it to go.

We learned how to hire and manage remote employees, which meant we were
able to hire talented gcc and tools hackers from around the country and
the world, who jumped at the chance to turn their beloved hobby into a
full-time paying gig.  We started our own ISP in order to get ourselves
good, cheap commercial quality Internet access, and so we could teach
our remote employees how to buy and install solid 56kbit/sec Frame Relay
connections rather than flaky dialup access.

And because we didn't control the master source code for gcc, one of our
senior compiler hackers, Jim Wilson, spent a huge fraction of his time
merging our changes upstream into FSF GCC, and merging their changes
downstream into our product, keeping the ecosystem in sync.  We handled
that overhead for significant other tools by taking up the whole work of
maintenance and release engineering -- for example, I became FSF's
maintainer for gdb.  I would make an FSF GDB release two weeks before
Cygnus would make its own integrated toolchain releases.  If bug reports
didn't start streaming in within days from the free software community,
we knew we had made a solid release; and we had time to patch anything
that turned up, before our customers got it from us on cartridge tapes.

It wasn't just a compiler, it was a whole ecosystem that had to be built
or improved.  About half of our employees were software engineers, so by
the time our revenues grew from <$1M/year to $25M a year, we were
spending about $12M every year improving the free software ecosystem.
And because we avoided venture capital for six years, and shared the
stock ownership widely among the employees, when we got lucky after 10
years and were acquired by the second free software company to go public
(the first was VA Linux, the second Red Hat), all those hackers became
millionaires.  A case of doing well by doing good.

	John

John Gilmore: History of Cygnus's Growth

[TUHS] History of popularity of C (GCC/Cygnus)

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