Abstract: The book investigates the misapplication of conventional statistical techniques to fat tailed distributions and looks for remedies, when possible.
Switching from thin tailed to fat tailed distributions requires more than "changing the color of the dress". Traditional asymptotics deal mainly with either n=1 or $n=\infty$, and the real world is in between, under of the "laws of the medium numbers" --which vary widely across specific distributions. Both the law of large numbers and the generalized central limit mechanisms operate in highly idiosyncratic ways outside the standard Gaussian or Levy-Stable basins of convergence.
A few examples:
+ The sample mean is rarely in line with the population mean, with effect on "naive empiricism", but can be sometimes be estimated via parametric methods.
+ The "empirical distribution" is rarely empirical.
+ Parameter uncertainty has compounding effects on statistical metrics.
+ Dimension reduction (principal components) fails.
+ Inequality estimators (GINI or quantile contributions) are not additive and produce wrong results.
+ Many "biases" found in psychology become entirely rational under more sophisticated probability distributions
+ Most of the failures of financial economics, econometrics, and behavioral economics can be attributed to using the wrong distributions.
This book, the first volume of the Technical Incerto, weaves a narrative around published journal articles.
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测出转化率:营销优化的科学与艺术
【美】高尔德(Goward,C.) / 谭磊、唐捷译 / 电子工业出版社 / 2014-10-1 / 68.00元
本书作者通过已成功实现大幅提升转化率的案例,展示了大量以营销为核心的电子商务网站的测试设计方法及转化优化方案。书中作者强调了测试及优化思维的重要性,并就实现方法做了详细讲解。 通过本书,读者将学到如何能够在网站遇到发展和收入瓶颈时,测试出存在的问题并找到解决方案;如何可以深入地了解客户需求,并以此为基础优化网站,使其达到提升转化率的目的;如何提升网站的竞争优势,把在线营销渠道变成高效的转化通......一起来看看 《测出转化率:营销优化的科学与艺术》 这本书的介绍吧!
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